The 2020 edition of the CES saw the official appearance of the Sextech in its alleys.
Indeed, a sextoy prototype had created controversy at the previous edition and the organizers decided to welcome the adult connected toys in the 2020 edition after months of controversy.
Consumer devices, more common in the home than many CES technological products, have a negative connotation and the CTA (Consumer Technology Association), organizer of the show, had withdrawn the innovation prize from Osé, a prototype of a double stimulator for female pleasure that uses, in particular, micro-robotics that it had described as “immoral and obscene”.
Thanks to the controversy, Lora DiCarlo’s nearly $300 sextoy, which had finally recovered its price, became a hit. During the pre-sales, one year later, the annual sales target was achieved … in 5 hours.
Enough to make many manufacturers of electronic gadgets dream!
Pleasure= health, well-being, medecine
Today’s entrepreneurs in the sector have had to change their marketing approach and associate their products with health, wellness or medicine. Mentalities are slowly changing but consumers still need catalysts to talk about it, such as a doctor, a series, a star or an article…
The sextoys market is a market valued at 15 billion dollars and many specialists predict significant growth thanks to the lowering of taboos and the increasing involvement of women in sextech. Prior to the expiry of the télédildonique (remote-controlled sextoys) patent registered under number 6368268 in August 1998, which had led to numerous lawsuits against sextech companies for infringement, companies were regularly prosecuted, preventing them from completing their development. Now that it has fallen into the public domain, it is a major obstacle to connected sextoys, paving the way for the growth of this sector.
According to experts, the sex toy sector lags seriously behind other economic sectors in terms of scope and high-tech development. Préconceptions about sextoys have driven away talent and many investors. It is hoped that this trend will be reversed.
Whether we’re talking about sextoy, virtual reality, robotics or AI, this market that will be worth close to $40 billion by 2024 and some even talk about trillion dollars may have a vested interest in keeping a shadowy and controversial side to its development, but the Sextech sector is growing and it’s time to create a healthier and more inclusive future for sexuality.
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