Launched less than ten years ago by Kevin Systrom and Mike Krieger, Instagram is now one of the world’s most popular networks (with an estimated revenue of US$14 billion), closed behind Facebook, YouTube, WeChat, WhatsApp and Messenger.
During it’s peak in June 2018, Instagram reached 1 billion users monthly connected and has cast a shadow over its competitors. By the end of January 2020, 500 million daily users were registered, with 100 million Instagram posts shared each day.
Instagram’s primary audience: teenagers. Just over 70% of teenager’s worldwide report using Instagram on a daly basis. Even more surprisingly, there are over 25 million business profiles available and 200 million users view at least one of these profile every day, meaning that companies would be well advised to use the application to market their product.
Instagram’s impact on teens
Although Instagram can be considered a fun pastime, a recent study by the Royal Society has shown that the platform, like many social media, can have a negative impact on teens and their psychological and, in extreme cases physical condition.
Indeed, as many teenagers spend up to 9 hours a day on social media, their habits have shown that Instagram and other social platforms are linked to high levels of anxiety and depression.
Instagram would be the worst social network even thought if Snapchat, Facebook and Twitter can be seen as better!
Due to the recent appearance of companies on the platform, modeling has appeared elsewhere than on magazines, now offering the teenage public a free session of demoralization which can lead in the most severe cases to anorexia or bulimia.
Indeed, teenagers tend to identify with perfectly “happy” models and influencers expressing their orthorexia online through the platform.
In addition, over time, Instagram has become a medium for the “followers and likes” race, where many teens feel compelled to maintain a high flow of publications with a satisfactory amount of “likes” for each picture, which has led to cyberbullying.
Statistics have shown that 59% of teens aged 13-17 have been bullied online, which leads us to wonder whether Instagram has become a place for competition and bullying rather than a true social media platform.
Yet, can we really blame the application or are users to blame? Strengthening Instagram’s security systems, and more regular and vigorous monitoring of indecent, provocative messages and comments would be helpful to reduce the negative impact that the application has on teens.
Los ajustes de cookies de esta web están configurados para «permitir cookies» y así ofrecerte la mejor experiencia de navegación posible. Si sigues utilizando esta web sin cambiar tus ajustes de cookies o haces clic en «Aceptar» estarás dando tu consentimiento a esto.