Developers will be allowed to buy the smartglasses individually as Google looks to build business demand.
Having launched a revamped version of its Glass Enterprise Edition last May, Google now wants to spur wider usage of its smartglasses among businesses. It has now made the device available for developers to buy directly through its hardware resellers for $999.
The first iteration of Glass, launched in 2013, was aimed at consumers. But it proved to be a flop amid criticism over the device’s power needs and concerns about the ability to record other people without their consent.
Google next targeted the technology for business use where hands-free computing is advantageous, such as in manufacturing. It unveiled the first Glass Enterprise Edition in 2017, as Glass graduated from Alphabet’s ‘X’ division to a fully fledged product due to demand for wearables in the workplace, Google said.
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